You don't have a starting problem. You have a finishing identity.
A field manual for indie builders, solo devs, and side-project makers who keep abandoning projects right before the finish line. The work isn't the problem — the protocol is.
HAVE A STARTING PROBLEM.
YOU HAVE A FINISHING IDENTITY.
FIXNEZA
FIXNEZA.COM
"The 1% rule that protected my account through 2024's worst drawdown."
— READER REVIEW
ISBN · DIGITAL EDITION
YOU DON'T · HAVE A STARTING PROBLEM.
YOU HAVE A FINISHING IDENTITY.
THE BUILD–ABANDON LOOP
You've done the hard part. Then something flinches.
The 90% wall isn't laziness. It's the moment the project becomes real, and the version in your head has to die.
You keep redefining 'done'
Every time you get close, the scope quietly grows. One more polish pass. One more refactor. The finish line walks away from you on purpose.
The unshipped graveyard
Three or four projects sitting at 85–95%, technically working, never released. You know exactly which folders they live in.
You start something new mid-finish
The dopamine of a fresh idea always beats the dread of writing landing copy, recording the demo, or pressing publish. So you flinch sideways.
Motivation hacks stopped working
You've tried the timers, the streaks, the accountability buddies. They worked for a week. The pattern came back because the pattern isn't about willpower.
THE LAST-MILE PROTOCOL
Stop trying to finish. Become someone who ships.
Identity shifts before behavior does. The manual walks you through three layers — and the third one is where the loop actually breaks.
Reframe the identity
Builders abandon. Shippers finish ugly. We work through the specific identity story that's been protecting you from a public 'done' — and what to replace it with.
Write a definition-of-done that survives perfectionism
A 5-criterion DoD you commit to before the last 10% starts. Scope-creep can't negotiate with a thing already written down.
Default-rule shipping
Pre-decided rules for what happens when you stall: which task is next, what 'good enough' looks like, and how to release something you're still slightly embarrassed by.
Run the Last-10% checklist
One printable page. The smallest version that survives a bad day. You don't motivate yourself through it — you follow it.
WHAT'S INSIDE
A 48-page manual built for the stretch where everything goes quiet.
The Last 10% ebook — 48-page PDF, broken into 7 short chapters
$29 value
The Last-10% Checklist — 1-page printable for the final stretch of any project
$12 value
Definition-of-Done template — 5-criterion worksheet you fill in before you start the last mile
$14 value
Default-rule library — 18 pre-written shipping rules you can adopt or adapt
$19 value
Identity-rewrite exercise — 4-prompt guided pass for the 'I'm a builder, not a shipper' story
$15 value
Three teardown case studies — real solo projects walked from 90% to released
$18 value
Lifetime updates — every revision, free, delivered to your inbox
included
Total value: Total value: $107
Today: $24
THE OFFER
The Last 10%: Field Manual + Checklist
One-time payment. Instant download. The whole protocol, plus the printable and templates.
Launch price
$107$24.00USD · one-time
48-page PDF, optimized for reading on a laptop or printing
Last-10% printable checklist (PDF + editable)
Definition-of-Done worksheet
Default-rule library (18 pre-written rules)
Identity-rewrite exercise
3 teardown case studies of finished solo projects
Lifetime updates — free, forever
30-day no-fuss refund
No-fuss refund policy
30-day full refund. No interrogation.
Read the manual, fill in the templates, run the checklist on a real project. If it doesn't help you actually close the last stretch, email us within 30 days and we refund the full amount. You keep the files. No forms, no 'prove you tried it' — just a reply.
QUESTIONS
Things buyers actually ask before clicking.
No. The whole book is the finishing chapter. There's nothing in here about starting, ideating, validating, or 'finding focus' — those problems aren't yours. The manual assumes you've already done the hard build work and walks specifically into the part where you usually flinch.
Reading: about 90 minutes. But it's designed to be **used on a specific stalled project** — you open it next to whatever you're trying to ship, fill in the Definition-of-Done worksheet, and run the checklist. Most readers finish their first 90% project within 2–3 weeks of applying it.
A clean PDF (48 pages) for the main manual, plus separate PDF files for the checklist, worksheet, and default-rule library. No app, no login, no course platform — just files you own.
…you haven't actually built anything to 90% yet. If your real pattern is **not starting** or **not getting traction in the middle**, this won't help — and we'd rather you not buy it. This manual only solves the last-mile problem. If you've never reached the last mile, the problem you're describing is different.
Yes, with a caveat. The case studies are solo software/digital projects, but the protocol — identity reframing, definition-of-done, default-rule shipping — applies cleanly to writing, design work, content, and product launches. If your 90% wall is in a creative or knowledge-work project, you'll be fine.
It's written with that audience in mind. The default-rule system specifically exists so you don't have to negotiate with yourself in the moment, which is the part that breaks for ADHD brains. The identity reframing addresses the perfectionism flinch directly rather than scolding you for it.
Email support@fixneza.com within 30 days of purchase. We refund through Paddle, the same way you paid. No questionnaire, no 'did you really try it' loop. The files stay on your machine.
Updates are free, lifetime, included. When we add new teardown cases or revise a chapter, you get the new version by email automatically.
READY WHEN YOU ARE
The project sitting at 90% isn't going to ship itself.
You already did the hard part. The manual handles the part you keep flinching from.